I forgot who I have heard this from, but he said, “Luck is a skill.”
And here’s the thing, with how eCommerce platforms (and Social Media – I will tell you in a bit why I l’ve included this) have been designed, luck is definitely a skill.
So yeah, you don’t have to be “everywhere” really, unless you have the bandwidth and resources to maintain all – let’s claim it – future ecommerce empires. You just have to be on the platform that has the most reach and leads you can close 🙂
I’d say, for pens, Amazon is still the best place for it. Shopify? Sure as long as there’s something (aka features) there we can fluff-up (im not sure if that’s really a word) in our ads? Other platforms? Well, if it’s handmade then we can certainly find a place for it in Etsy.
I’d go on but, let me tell you, without Social Media presence though – we won’t be able to maximize your reach and be able to close leads.
So you see, these days, luck is definitely a skill especially since everything’s annoyingly technical now.
So what do you say we change your luck now?