AYUDA – Monday Marketing Madness

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The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Search Engine Optimization (SEO) Specialization

• This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Facebook Social Media Marketing Professional Certificate

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

How To Create a Website in a Weekend! (Project-Centered Course)

Design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity. We’ll provide you with step-by-step instructions, exercises, tips, and tools that enable you to set up a domain name, create an attractive layout for your pages, organize your content properly, ensure that your site functions well across different operating systems and on mobile devices, keep your site safe, and finally, let people know your site is online. We’ll even show you how to track your visitors. Throughout the course, you’ll engage in collaboration and discussion with other learners through course forums and peer review.

Influencer Marketing Strategy

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.

Advanced Search Engine Optimization Strategies

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Digital Media and Marketing Strategies

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Job Success: Get Hired or Promoted in 3 Steps

Get Hired or Promoted in Three Steps, will prepare you to stand out in a crowded applicant pool so that you can get hired or promoted. In three steps you will leave this course with

1. An upgraded social media presence (one that you can be proud of)

2. A visual, infographic resume that will get you noticed

3. A professional pitch that highlights your strengths and skills

Create a Google Ads Search Campaign

Learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.

Strategic Self-Marketing and Personal Branding

Learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties.

Advertising with Facebook

Learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification.

Strategically Build and Engage Your Network on LinkedIn

Strategically build and engage your network on LinkedIn.

Viral Marketing and How to Craft Contagious Content

This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Branding and Customer Experience

Explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities

Build a Full Website using WordPress

In this Free Guided Project, you will:

• Create a new website for development in WordPress.
• Edit webpage content, links, and images.
• Add and organize widgets to a webpage.
• Showcase this hands-on experience in an interview

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